Dataprenuer, Online MBA Programme Leader, Sunway University Business School

Dr Geetha Nadarajan is a lecturer in the Department of Marketing Strategy and Innovation, and a highly experienced practitioner of data science and business strategy. She has more than 15 years’ experience delivering data-driven insight and strategy to telecommunications, financial, and education industries across ASEAN and North Asia regions. She has a PhD in Management (Marketing) from Putra Business School (AACSB), an MSc in Information Technology from Universiti Putra Malaysia, and a BSc (Hons) in Mathematics from Universiti Kebangsaan Malaysia.

She is a member of the Six Sigma Green Belt association, TTT Exempt, HRDF Malaysia, and Alibaba GDT Certified. In 2004 she was awarded the Tun Razak Youth Leadership Award. Her research interests include artificial intelligence (AI) in consumer marketing, and digital businesses. She has published in journals including Procedia Computer Science and Business Management and Strategy.

Geetha’s time in industry included driving double-digit, sustainable returns at Maxis Communications, alongside work with Celcom Malaysia, Progresif Brunei, Unitel Mongolia, Astro Malaysia, as well as anti-money laundering (AML) optimisation in Citigroup Transaction Services (CTSM). She is currently working with startup Jiingga, a growth portal to support SMEs/SMIs transitioning into data science. She is also a business mentor in non-profit organisations Magic Malaysia, and Head of Partnerships, Women in Artificial Intelligence (WAI) Malaysia.