CORE SUBJECTS
  1. Marketing Theory and Application
  2. Consumer Behaviour
  3. Marketing Communication
  4. Global Marketing
  5. Services Marketing
  6. Marketing Strategy and Technologies
  7. Marketing Research Methods
ELECTIVE SUBJECTS
  1. Business to Business Marketing
  2. Social and Digital Media Analytics
  3. Data Visualisation
  4. Design Thinking and Creative Problem Solving
  5. Strategy Frameworks and Sustainability
  6. AI and Decision Making 

Research Projects

  1. Research Projects 1 & 2 (Proposal & Execution)
Prerequisite Pathway
  1. Fundamental Business Studies