Department of Marketing Strategy & Innovation, Lecturer

Dr. Evelyn Toh Bee Hwa obtained her PhD in Marketing from Universiti Utara Malaysia (UUM Sintok) in 2018. She has taught at various private higher education institutions in Malaysia, including subjects such as Operations Management, Supply Chain Management, Human Resource Management, Workforce Diversity, Introduction to Management, Organisational Development, Introduction to Marketing, Consumer Behaviour, Academic Research Skills, and Critical Thinking Skills. The modules in Management were also developed by her.

With about 16 years of teaching experience, her initial research and conference proceedings were centred in the Management area. Dr. Evelyn has also reviewed and contributed to textbooks and case books in this area as well.

Recently, most of her research started to shift to the area of Marketing, predominantly in the areas of consumer decision making (CDM), intentions, behaviour, psychology, and behaviour studies.