Online Master of Business Analytics

LEARN FROM THE BEST

The Sunway University Online Master of Business Analytics is delivered by experienced academics, led by Dr. Hwang Li-Ann.

Dr. Hwang Li-Ann

Department of Business Analytics, Lecturer; Online Master of Business Analytics Lead

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Dr. Ibrahim T Nather Khasro

Department of Business Analytics, Lecturer; Master of Business Analytics Lead

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Dr. Fathey Mohammed

Department of Business Analytics, Senior Lecturer

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Dr. Muaadh Mukred

Department of Business Analytics, Lecturer

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CORE SUBJECTS

AI and Decision Making
Business Statistics Using R
Python for Business Analytics
Data Mining
Data Visualisation
Business Research Methods

ELECTIVE SUBJECTS

Elective Subjects (Select 2)

Design Thinking and Creative Problem Solving
Foresight Leadership and Management
Leading in the Age of Digital Disruption
Marketing Strategy and Technologies
Managing Technology and Innovation
Strategy Frameworks and Sustainability

Research Project

Research Projects 1 & 2

PREREQUISITE PATHWAY

Fundamental Business Studies

Graduate Certificate

Description of the Course + 4 Number of units or continue studying

Graduate Diploma

All units from the Graduate Certificate + 4 Diploma units or continue studying

Master of Health Services Management

All subjects from the Graduate Certificate + 8 subjects from the Master of Health Services Management

READY TO DECODE BUSINESS SUCCESS?

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Get in touch to discuss whether the Sunway University Online Master of Business Analytics is the right match for you.

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Or call us at 1800 180 029
(International: +60 3 2782 3258)

Download a programme guide

Get detailed course insights in our dedicated Master of Business Analytics programme guide.

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ONLINE MASTER OF BUSINESS ANALYTICS FAQs

Yes it is, especially in today’s data-driven, digital-first world. An MsBA equips you with critical skills to analyse and leverage big data, enhance business decision-making, and drive business strategy, significantly boosting your career potential across various industries.

In The Future of Jobs Report 2023 by the World Economic Forum, big data analytics was revealed to be among the top technologies most likely to be adopted by companies over the next 5 years.

Furthermore, business analytics-related roles such as AI Specialists and Machine Learning Specialists, as well as Business Intelligence Analysts, were ranked within the top 10 fastest-growing careers.

Due to its high demand and versatility across multiple sectors such as finance, healthcare, marketing, and technology, business analytics brings plenty of opportunities for employment and career growth.

In Malaysia alone, the big data analytics market is expected to grow to US$1.9 billion by 2025, according to the Malaysia Digital Economy Corp (MDEC).

A Master of Business Analytics is the ideal postgraduate programme for a Business Analyst, especially if you are seeking to elevate your existing technical expertise with the ability to make strategic business decisions, problem-solving skills, and business intelligence.

Like any master’s programme, a Master of Business Analytics presents a greater challenge than an undergraduate degree due to its more advanced syllabus. The difficulty also varies according to each individual’s educational and/or professional background, the delivery structure of the programme, and the institution offering it.

The Sunway University Online MsBA is delivered fully online and taken part-time, making for a seamless learning experience for working adults who need to balance career and personal commitments. Experienced academics and subject facilitators are on hand to ensure each student gets the support they need to successfully graduate from the programme.

While both business analytics and data science have similarities in scope, business analytics emphasises on leveraging data and statistics to inform business strategies and make decisions.

Due to their differences in application, these two areas of study cannot be compared directly in terms of difficulty. Furthermore, the complexities will vary according to one’s professional background and the specific programme curriculum.

Yes, you can at Sunway University Online. Our MsBA has a prerequisite pathway that enables those with a bachelor’s degree in a non-related discipline (minimum CGPA of 2.00) and without the relevant work experience to enter the programme.

Students on the prerequisite pathway need to take just 1 subject, Fundamental Business Studies, which can be finished within 7 weeks. This non-credit bridging subject provides students with foundational knowledge in 5 key topics as per MQA programme standards: Managing People, Managing Financial Resources, Understanding Customers and Marketing Concepts, Strategic Planning, and Understanding the Business Environment. Students will develop an essential understanding of the key terms, concepts, theories, and models from core business disciplines, equipping them for success in their Master of Business Analytics studies.

If you are curious or passionate about the application of data analysis in business and solving complex business problems, and enjoy working with numbers, business analytics might be for you.

Request a call-back from our Education Counsellors or email to future.student@studyonline.sunway.edu.my for help on deciding whether a Master of Business Analytics is the right fit for you personally and professionally.

As a versatile and sought-after postgraduate programme, a Master of Business Analytics can open doors to multiple leadership or more specialised roles in numerous industries, beyond just business and technology.

Among the career paths available to those with an MsBA degree are Chief Technology Officer, Business Analyst, Management Consultant, Marketing Analyst, and Application Architect.

In the Sunway University Online Master of Business Analytics, you will be taught and apply advanced tools and software such as Python, R, and Power BI. These tools are essential for data mining, statistical analysis, and visualising complex data sets to derive actionable insights.

With Sunway University Online, you have the freedom to design your degree by choosing electives relevant to your career path and desired learning outcomes. Besides that, our MsBA affords full flexibility with a 100% online, part-time model in which you study 1 subject at a time.

Furthermore, you will have dedicated, personalised support from an Education Counsellor from the moment you enquire, all the way until graduation. On top of that, the programme is accessible even to those without an IT background or a bachelor’s degree, thanks to the 1-subject prerequisite pathway.

Last but certainly not least, you would be getting your master’s degree from a prestigious university. Sunway University is the #1 Private University in ASEAN (AppliedHE Private University Ranking ASEAN 2024) and recognised as a “Premier Digital Technology University” by MDEC.

Sunway Business School, under which our MsBA is administered, also has Association to Advance Collegiate Schools of Business (AACSB) accreditation, which is awarded to less than 6% of business schools worldwide.

Master of
Business Analytics

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