Department of Marketing Strategy & Innovation, Senior Lecturer

Dr. Sivakumari Supramaniam is a senior lecturer in the Department of Marketing. She has more than 16 years of teaching experience in the field of Marketing. Prior to joining Sunway University, Dr Sivakumari taught at Waikato Management School, University of Waikato, New Zealand.

Her main research interest explores how people realise value in their everyday experiences. Her research approach is qualitative, drawing on social constructionism and relationality.

Dr. Sivakumari received the best paper award from American Marketing Association (2017) and 2nd International Conference Organisation and Management (2016).

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