Marketing Manager Salary in Malaysia: Industry Benchmark

Marketing

Marketing managers are the strategists and storytellers behind a successful brand. They are the architects of campaigns that resonate with audiences, the analysts who decipher consumer behaviour, and the leaders who drive teams to achieve ambitious goals. In Malaysia’s competitive business environment, marketing managers play a pivotal role in shaping consumer preferences and propelling businesses forward. So, just how much do marketing managers make?

In this guide, we'll explore the salaries earned by marketing managers in Malaysia, the factors that influence earnings, and the steps you can take to embark on a rewarding career in marketing. 

What is a Marketing Manager?

A marketing manager oversees the promotion and positioning of a brand or the products and services that a company sells. They are responsible for understanding consumer needs, developing marketing strategies, and ensuring the effective implementation of marketing campaigns. The role can vary significantly based on the organisation's size, industry, and specific needs. Roles under the marketing manager umbrella include digital marketing managers, trade/channel marketing managers, marketing communications managers, and market research managers.

Marketing Manager Job Trends and Hiring Insights

Marketing managers are in high demand across various sectors in Malaysia, reflecting the importance of marketing in driving business success, regardless of industry. Hiring managers in the fast-moving consumer goods (FMCG) and healthcare sectors look for talent with strategic planning, general management, data analytics, and research skill sets. Within retail, companies look at skills such as performance and digital marketing, brand marketing, and strategic planning. Across the industrial sectors, candidates that will stand out are the ones with strong and demonstrable experience in people management and P&L (profit and loss) management.

Average Salaries for Marketing Managers in Various Industries (2024) 

The salary of a marketing manager in Malaysia can vary depending on the industry, level of experience, and job responsibilities. Below is an overview of the average salaries for marketing managers in different sectors:

Source: Robert Walters Salary Survey 2024; figures cited are annual salaries

 

1. Marketing Manager

FMCG: RM240,000 - RM360,000 per annum
Healthcare & Life Sciences: RM180,000 - RM240,000 per annum
Industrial: RM120,000 - RM180,000 per annum
Retail: RM96,000 - RM180,000 per annum

The marketing manager is the captain of the marketing ship, steering the company's overall marketing direction. They are responsible for developing and implementing comprehensive marketing strategies to achieve business objectives.

Responsibilities:

  1. Market Research and Analysis: Conduct in-depth market research to identify target audiences, understand consumer behaviour, and assess market trends.
  2. Strategy Development: Develop and execute marketing strategies across various channels, including advertising, public relations, events, and digital marketing.
  3. Team Leadership: Lead and motivate a team of marketing professionals, fostering a culture of collaboration and innovation.
  4. Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
  5. Performance Measurement: Track and analyse marketing campaign performance using data-driven insights to optimise strategies and achieve better results.

 

2. Digital Marketing Manager

FMCG: RM120,000 - RM180,000 per annum
Healthcare & Life Sciences: RM168,000 - RM216,000 per annum
Industrial: RM96,000 - RM144,000 per annum
Retail: RM120,000 - RM216,000 per annum

The digital marketing manager is an expert in navigating the ever-evolving digital landscape. They plan, execute, and optimise digital marketing campaigns to drive online engagement and conversions.

Responsibilities:

  1. Digital Strategy: Develop and implement comprehensive digital marketing strategies across various channels, including social media, search engine marketing (SEM), email marketing, and content marketing.
  2. Campaign Management: Plan and execute digital marketing campaigns, including setting goals, defining target audiences, creating engaging content, and optimising campaigns for maximum impact.
  3. Content Creation: Develop compelling content for various digital platforms, including blog posts, social media posts, email newsletters, and website copy.
  4. Performance Tracking: Monitor and analyse digital marketing campaign performance using data-driven insights to identify areas for improvement and optimise strategies.
  5. Technology Adoption: Stay  up to date with the latest digital marketing technologies and trends, experimenting with new tools and platforms to enhance campaign effectiveness.

 

3. Trade/Channel Marketing Manager

FMCG: RM120,000 - RM192,000 per annum
Industrial: RM96,000 - RM144,000 per annum

The trade/channel marketing manager is the bridge between the company and its distribution partners. They are responsible for developing and implementing marketing strategies to drive sales through various channels, such as retailers, wholesalers, and distributors.

Responsibilities:

  1. Channel Strategy: Develop and implement channel marketing strategies to optimise product distribution and sales through various channels.
  2. Partner Relationship Management: Build and maintain strong relationships with channel partners, ensuring marketing goals and initiatives are aligned.
  3. Promotional Activities: Plan and execute promotional activities, such as in-store displays, trade shows and co-marketing campaigns, to drive sales through specific channels.
  4. Sales Enablement: Provide channel partners with the marketing tools and resources they need to promote and sell the company's products effectively.
  5. Performance Analysis: Track and analyse channel performance using data-driven insights to identify areas for improvement and optimise channel strategies.

 

4. Marketing Communications Manager

FMCG: RM96,000 - RM156,000 per annum
Industrial: RM72,000 - RM144,000 per annum

The marketing communications manager is a master communicator, crafting compelling messages that resonate with target audiences. They are responsible for developing and executing communication strategies to build brand awareness, enhance brand reputation, and drive customer engagement.

Responsibilities:

  1. Communication Strategy: Develop and implement integrated marketing communication strategies across various channels, including advertising, public relations, social media, and content marketing.
  2. Content Development: Create engaging content for various platforms, including press releases, media pitches, social media posts, blog articles, and website copy.
  3. Media Relations: Build and maintain strong relationships with media outlets, securing positive media coverage and managing any potential crises.
  4. Event Management: Plan and execute brand events, such as product launches, conferences, and trade shows, to enhance brand visibility and engagement.
  5. Brand Reputation Management: Monitor and manage brand reputation, responding to customer feedback promptly, and effectively addressing any negative publicity.

 

5. Market Research Manager

FMCG: RM120,000 - RM144,000 per annum
Industrial: RM96,000 - RM144,000 per annum

The market research manager is a data detective, uncovering valuable insights about consumer behaviour, market trends, and competitor activities. They are responsible for designing and conducting market research studies to inform marketing strategies and decision-making.

Responsibilities:

  1. Research Design: Design and implement market research studies, including surveys, focus groups, interviews, and data analysis.
  2. Data Collection and Analysis: Collect and analyse market research data to identify trends, patterns, and insights that can inform marketing strategies.
  3. Competitive Intelligence: Monitor competitor activities and industry trends, providing insights to help the company stay ahead of the curve.
  4. Customer Insights: Develop a deep understanding of customer needs, preferences, and behaviours, informing product development and marketing campaigns.
  5. Reporting and Presentation: Prepare comprehensive reports and presentations to share research findings and recommendations with key stakeholders.

How to Become a Marketing Manager

Step 1: Consider if This is the Right Career Path for You
A career in marketing management requires a blend of creativity, analytical skills, and strategic thinking. Assess if your interests and strengths align with the demands of this role.

Step 2: Get a Marketing-Related Bachelor’s Degree
A bachelor's degree in marketing, business, or a related field is typically the minimum requirement for entry-level marketing positions. This will provide you with a solid foundation in marketing principles, consumer behaviour, and marketing research.

Step 3: Gain On-the-Job Experience
Practical experience is invaluable. Start with entry-level positions in marketing to gain exposure to different facets of the field. Internships and junior roles can provide hands-on experience and industry insights, and prepare you for more senior roles like marketing executive and marketing specialist.

Step 4: Study  a Master of Marketing
Advancing your education with a Master of Marketing can significantly enhance your career prospects. The Master of Marketing at Sunway University Online offers 100% online flexibility, making it ideal for working professionals. The programme comprises in-demand subjects covering crucial areas like marketing communications, marketing strategy and technologies,  and social and digital media analytics, providing you with the tools you need to thrive in an ever-evolving marketing landscape. 

Step 5: Apply for Marketing Manager Roles
With the right education and experience, you can start applying for marketing manager positions. Opportunities exist across various industries, from FMCG to healthcare, industrial, and retail. Remember, marketing is not limited to “traditional” sectors; industries like airlines, oil & gas, and creative also need skilled marketing professionals to take their business to the next level.

Explore An Exciting, Fulfilling Career in Marketing

A career as a marketing manager in Malaysia requires a unique blend of creativity, strategic thinking, and the opportunity to make a tangible impact on businesses and brands. With the right education, experience, and passion, you can unlock a rewarding career path with excellent earning potential.

Take the next step towards advancing your marketing career by scheduling a free eligibility check for Sunway University Online's Master of Marketing. Speak with our Education Counsellors and discover how you can enhance your marketing expertise and evolve your career.