Department of Marketing Strategy & Innovation, Senior Lecturer; BSc (Hons) Business Studies Programme Leader

Dr. Punitha Sinnappan has been in academia since 2011, with experience teaching various business courses at both the undergraduate and postgraduate levels. She holds a doctoral degree in Tourism and an MBA in Marketing, both from Universiti Putra Malaysia, as well as a BBA (Hons) in Marketing from Universiti Tenaga Nasional.  

Among Dr. Punitha’s notable publications include Consumers’ Perceptions of Green Marketing in the Hotel Industry, Asian Social Science (2016) and Antecedents of Green Purchasing Behaviour Among Malaysian Consumers, International Business Management (2011). She was also honoured with the Award of Excellence – Active Blended Learning Course (UTM), and is a member of the Institute of Marketing Malaysia (IMM). 

Her research areas centre around marketing, sustainability, consumer behaviour, and hospitality.

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