Department of Marketing Strategy & Innovation, Senior Lecturer; BSc (Hons) Marketing Programme Leader

Dr. Soon Pei Shan has over a decade of experience in the higher education industry. Currently, she is a senior lecturer in the Department of Marketing Strategy & Innovation, Sunway Business School, Sunway University. 

She holds a PhD in Business from Sunway University, and an MBA in Marketing and a Bachelor of Arts from Universiti Putra Malaysia. Dr. Pei Shan’s accolades include Best Paper of both the 7th and 8th AIM-AMA Sheth Foundation Doctoral Consortium & Conference (2019 and 2020). She is also an HRDF certified trainer, and a member of the American Marketing Association (AMA) and Internet Society (ISOC). 

Her research focuses on consumer behaviour, augmented reality, artificial intelligence, emotions, and digital marketing. Prior to joining academia, she held the position of marketing research executive at a digital interactive agency, where she focused on strategic planning, marketing communications, and analytics.