Department of Business Analytics, Senior Lecturer; Online MsBA Programme Lead

Dr. Mubbasher Munir is a senior lecturer in the Department of Business Analytics, Sunway Business School. He has completed various professional certifications and collaborations with institutions such as Sunway University, Birmingham Trent University, Telkom University, Hannun University, Cardiff University, Universiti Sultan Zainal Abidin, Emerald Publishing, IEEE Xplore, Elsevier Publishing, and the National Business Education Accreditation Council Pakistan.   

Dr. Munir is working on two funded research projects involving the development of a natural language processing-enabled literature review scoring and a study of older adults’ vulnerabilities to digital investment fraud. With over 36 published research articles and two authored books, his academic contributions reflect his expertise in business analytics and data modelling. Dr. Munir has also presented research papers at prestigious conferences, including Oxford University and the University of North Carolina at Greensboro.