Business Analyst: Career Paths to Consider

In today's data-driven landscape, companies that want to stay ahead are recognising the crucial role of business analysts.

These professionals use their analytical skills to understand and apply data-focused strategies that can increase a company's bottom line. But what drives a business analyst and how exactly can you become one? 

What is a Business Analyst? 

Business analysts have a crucial role to play in identifying an organisation’s requirements, designing solutions to address challenges, and collaborating with stakeholders to drive performance improvements.

They gather data through interviews and reports, propose strategies aligned with business goals, and support the implementations of optimised processes. Succeeding in this role calls for a blend of technical expertise, such as data analysis and process modelling, with strong interpersonal skills in communication, problem-solving, and stakeholder management.

For a closer look at what a business analyst does, read our related article here. 

What Are the Different Types of Business Analysts?

Business analysts can explore various specialisations, each with distinct responsibilities in project management, information technology, and big data. Below, we highlight the top 5 in-demand business analyst specialisations. 

1. Business Process Analyst 

Business process analysts are primarily tasked with improving organisational workflows. Their role centres on enhancing business processes, streamlining operations, and boosting efficiency. This involves process mapping to identify bottlenecks and recommending improvements based on research and data analysis. This specialised role is more prevalent in larger organisations where complex operations require constant process optimisation.  

2. Business Systems Analyst 

From system architecture to day-to-day operations, business systems analysts drive IT efficiency. They evaluate and optimise technology use across departments, ensuring each has the right tools to succeed. Their expertise spans troubleshooting, deployment, and ongoing systems enhancement. By monitoring and refining technological solutions, these analysts enable seamless implementation and maintenance of effective IT systems.  

3. Operations Research Analyst 

Operations research analysts are like data detectives who specialise in uncovering efficiency secrets. They help companies optimise performance by turning complex data into actionable wisdom. Using mathematical models and statistics, they prepare reports and presentations to demonstrate their recommended solutions. They often assist with implementing these solutions and typically work with other analysts, researchers, and project managers. 

4. Market Research Analyst 

Brands depend on market research analysts to discover what consumers want and how they spend money. These experts use data, software, and statistical tools to forecast how well products will do and track sales patterns. They examine marketing efforts, predict trends, and measure campaign success by looking at demographics and the prices that appeal most to customers to help businesses improve their products. Their findings guide important business decisions, ensuring products meet market needs and marketing strategies are effective. 

5. Computer Systems Analyst 

Computer systems analysts scrutinise a company's technology infrastructure to enhance organisational efficiency. They pinpoint gaps, suggest upgrades, and advise top brass on setting up, stress-testing, and evolving their backend systems. Their multifaceted role spans strategic consultation to hands-on implementation, ensuring companies leverage technology effectively. 

How Much Does a Business Analyst Make in Malaysia? 

The average annual salary for business analysts varies depending on work experience and qualifications. At the time of writing, entry-level business analysts can expect an annual salary between RM92,300 and RM130,433, while senior-level professionals average around RM162,961.

How to Become a Business Analyst

1. Refine Your Skills 

Business acumen and good communication skills are both crucial for a business analyst. A strong grasp of finance, accounting, and business fundamentals is key to identifying operational issues and the correct solutions. Understanding how these factors influence decision-making will enhance your ability to diagnose the real problems and effectively communicate them.  

2. Enrol in a Course 

Consider courses in business analytics to gain a comprehensive understanding of the role and keep updated with industry demands. Additionally, learning tools such as Tableau, Excel, and MySQL will help you stay proficient in the key technologies used in business analysis. 

3. Start with an Entry-Level Position 

Internships and entry-level roles in accounting, finance, or business can provide valuable experience to learn the ropes and pick up valuable skills. Titles such as ‘Junior Business Analyst’ or entry-level ‘Business Analyst’ offer opportunities to learn and gain practical experience on the job.  

4. Consider a Master’s Degree in Business Analytics 

Some employers may prefer candidates with a master’s degree in a relevant field. Earning a master’s in business analytics can deepen business expertise and provide a competitive edge in the job market.  

Unleash Your Potential with Business Analytics 

Becoming a business analyst requires strong analytical skills to create value for organisations. As a business analyst, you’ll be at the forefront of digital transformation, using your business acumen to shape operational outcomes and guide strategic initiatives. 

Ready to take the next step? Elevate your career with Sunway University Online Master of Business Analytics. This 100% online, part-time programme is designed to equip you with the expertise needed to excel in the field.

Schedule a call with our Education Counsellors for a complimentary eligibility check today.